North Yorkshire’s coast enjoyed a tourism boost thanks to a “hugely successful” series of events at the end of last year, councillors are to be told.<\/p>\n

Record crowds attended events in Scarborough, Whitby and Filey, according to a report to be seen by North Yorkshire councillors later this week.<\/p>\n

In the report, Councillor Simon Myers, executive member for culture and arts, said a pantomime at Scarborough Spa, featuring Anne Hegarty from TV’s The Chase, was “a huge success with sales far exceeding any previous pantos at the venue”.<\/p>\n

The report’s findings came as the council was set to launch a marketing campaign seeking to position North Yorkshire as a “must-visit destination”, Myers said.<\/p>\n<\/div>\n

Whitby Pavilion had also seen “an extremely busy December, including nearly 2,000 people attending the cinema”, Myers added.<\/p>\n

Meanwhile, Scarborough’s Live Advent Calendar in December was attended by at least 150,000 people, and ticketed events were attended by about 7,000 people, the report said.<\/p>\n<\/div>\n

Myth-busting campaign<\/h2>\n<\/div>\n
\n
According to\u00a0the Local Democracy Reporting Service<\/a>, a full meeting of North Yorkshire Council on Thursday would also hear that the planned “There’s More to North Yorkshire” marketing campaign was expected to focus on myth-busting some perceptions about the county.<\/p>\n
In the report, Councillor Mark Crane, executive member for open to business, explained: “The campaign will take place between May and July to coincide with the launch of the new website.”<\/p>\n
Tourism sector drop-in events were planned over the next few months to offer businesses the opportunity to meet members of the authority’s tourism team, the report said.<\/p>\n
Last week, representatives of tourism organisation Visit North Yorkshire attended a major conference in London to help promote the region.<\/p>\n
Council officers continued to hold meetings with Make it York, City of York Council and Visit England on a monthly basis to continue development of the authority’s local visitor economy partnership, Crane said.<\/p>\n
Listen to highlights from\u00a0<\/i>North Yorkshire on BBC Sounds<\/i><\/a>, catch up with the latest\u00a0<\/i>episode of Look North<\/i><\/a>\u00a0or tell us a story you think\u00a0<\/i>we should be covering here<\/i><\/a>.<\/i><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
North Yorkshire’s coast enjoyed a tourism boost thanks to a “hugely successful” series of events at the end of last […]<\/p>\n","protected":false},"author":1,"featured_media":542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/elordamedia.qazaqmektebi.kz\/?p=541","footnotes":""},"categories":[24],"tags":[],"class_list":["post-541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/elordamedia.qazaqmektebi.kz\/wp-json\/wp\/v2\/posts\/541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elordamedia.qazaqmektebi.kz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elordamedia.qazaqmektebi.kz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elordamedia.qazaqmektebi.kz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elordamedia.qazaqmektebi.kz\/wp-json\/wp\/v2\/comments?post=541"}],"version-history":[{"count":1,"href":"https:\/\/elordamedia.qazaqmektebi.kz\/wp-json\/wp\/v2\/posts\/541\/revisions"}],"predecessor-version":[{"id":543,"href":"https:\/\/elordamedia.qazaqmektebi.kz\/wp-json\/wp\/v2\/posts\/541\/revisions\/543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elordamedia.qazaqmektebi.kz\/wp-json\/wp\/v2\/media\/542"}],"wp:attachment":[{"href":"https:\/\/elordamedia.qazaqmektebi.kz\/wp-json\/wp\/v2\/media?parent=541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elordamedia.qazaqmektebi.kz\/wp-json\/wp\/v2\/categories?post=541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elordamedia.qazaqmektebi.kz\/wp-json\/wp\/v2\/tags?post=541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}